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A/B testing and split test with WPSubscribers - how to ?

Posted: Sat Mar 17, 2012 7:06 pm
by Fabrice
In case you didn't know, you can do easily A/B testing to check what is the best design or message to use for your campaigns.

if you have several popup windows with WPSubscribers they will randomly be distributed, you just need to look at the analytics to see which ones is the best.

As it is a topic far behind the only technical tools, I will compile a few others tools and suggestion to make better A/B testing and explain why it is important.

One of the recent ressources I discovered
http://whichtestwon.com/

you could play and test yourself about big companies A/B testing and understand about how it is important.

we are using PrettyLinks pro to load balance some target links too.

if you know nice tools, let us know.

Posted: Thu Apr 19, 2012 4:38 pm
by Fabrice
For now, we are tracking the number of submission ( actually the number of clicks on the submit buttons whatever it is validated or not by the user by email )

Posted: Fri Apr 20, 2012 1:56 pm
by raptis
How are we able to split test between 2 pop overs and account for conversions over the number of views?
Is this done thru aweber? see which of the two 2 forms were submitted, or is there a feature in the plugin that allows for this.

Thanks

Posted: Fri Apr 20, 2012 2:26 pm
by nico_pn
Hi Raptis,

You can do split tests with WP Subscribers.

You've just to create 2 (or more) Pop overs and active them both.

Posted: Fri Apr 20, 2012 3:41 pm
by Fabrice
number of views or number of submission ? please give us the link, so we could make suggestion. We can probably add a little bit of code in the different popup to trigger an event with your google analytics account.